Our Journey
Over 80% of Africa’s independent safari lodges, hotels, and vacation rentals lack digital booking systems, limiting their access to global markets. Recognizing the critical need for affordable, easy-to-use property software to boost direct bookings and digitalize communication channels, Zafari was founded.
Based in Nairobi, Kenya, and developed by Purple Elephant Ventures, the world's first tourism-focused venture studio Zafari was created to revolutionize hospitality technology. As tourism rebounded post-Covid-19, Zafari emerged as a tailored solution designed specifically to maximize revenue and efficiency for Africa’s hospitality sector.
Where we are going.
We're moving beyond traditional online booking engines and reservation management systems. Zafari aims to transform the relationship between modern, digitally-savvy guests, travel agents, and Africa’s safari lodges through seamless connectivity and engagement. By investing in innovative technology, powerful data analytics, and AI, we empower independent hospitality properties to boost profitability and enhance guest experiences.
With strong investor support fueling our growth, Zafari is committed to redefining hospitality technology for the African market.
